Rebranding Fitness Formula Clubs

Fitness Formula Clubs was named Best Gym in Chicago in 2013 by Chicago Magazine. They pride themselves on enhancing the lives of their members and guest by improving their overall health and well being. With that statement in mind FFC (Fitness Formula Clubs) was rebranded and given a whole new identity. From the color, the style, was all redone. Letterheads, business cards, and evelopes were all redesigned from the previous look. Included with the rebranding are mockups of the newly branded website along with some collateral pieces that can be found in their proshop across all nine locations in the Chicago area.